Sic code dating match
In a poll last October by the Pew Research Center, just 21 percent of Internet users agreed with the statement “people who use online dating sites are desperate,” an 8-point drop from the last poll in 2005.
Disapproval has gotten especially rare among 20-somethings, who grew up with web dating as the norm, says e Harmony spokesman Grant Langston.
When it comes to finding love, “there’s a lid for every pot,” as the saying goes.
These days, online dating makes it easier than ever to find your “lid.” While dominated by big name, mass audience sites, like and e Harmony, a growing number of niche sites are finding success targeting singles looking for something very specific.
That’s not only because of their size but because their Internet use is expanding and they’re more likely to be single than in the past: more than a third of adults that age are unmarried, according to the Census.
Emerging sites appealing to them include Senior People Meet.com, Our Time.com, Silver
That growth is already beginning to attract investors.
Of course there are sites aimed at specific religious or ethnic groups, but there are also those who aim to match couples with very specific interests.
The Passion Network, for example, is a small empire of 250 dating hubs like bronypassions.com, for fans of the My Little Pony TV series; for mustache mavens; and even zombiepassions.com, for those obsessed with the walking dead.
In 1970, just 28 percent of American adults were single; today, the share is 47 percent, according to the Census Bureau.
That means an expanding target market, and it doesn’t include the unknown number of married people trolling the sites.