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Giving out this information can mean that a relationship struck up online can enter the real world very quickly – with people going from being strangers, to being able to access an online dater’s home address or phoneline within a matter of minutes.

That, of course, is not always a safe or a good thing.

People are now not only turning to their devices to work, shop, and play, but to manage their personal lives and relationships too. But with concerns rife following incidents such as the infamous Ashley Madison breach, and with the process inherently requiring users to share personal information, it’s important to consider the potential dangers involved.

This tech-savvy age group is likely embracing online dating as a way to meet interesting new people while balancing busy professional lives.

Meanwhile, people that class themselves as the head of a company or business owners make up a surprisingly large one-in-ten (11%) of the online dating population.

Plus, it’s an activity that’s available across multiple devices, at all times of day and night.

Our study asked people why they turn to online dating and while half (48%) said they mostly use online dating for fun, other reasons were also evident, with some saying they are looking for more meaningful relationships, and around one-in-ten simply looking for sex (13%).

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